Untapped dashboard hero

Redefining the first page job seekers see upon login


The mission of Untapped is to make finding jobs more equitable. When I joined the company three years after it was founded, the product was an amalgamation of features built to satisfy customer wishes and bets that needed refinement.


After determining we didn't have product market fit yet, we set out to focus on the one thing that job seekers cared about: finding a job. Since we were routing candidates to the Communities page upon login, we needed to give them a new page that would benefit them, our partner companies, and our business.



  • Product design
  • Product strategy
Project Length

1 month, full-time (2022)


Designed at Untapped with: 

Untapped communities mobile view

The existing homepage. Upon login, job seekers were sent to Communities, a part of the product that most didn’t know how or why to use and usually didn’t encourage applications, a closely-watched business metric. The page they landed on needed to provide immediate value to them and ideally our partner companies.

Untapped sticky notes dashboard brainstorm

Defining the new homepage. I hosted a brainstorm with our product managers and designers to determine the goals of the new page. We voted on which would bring the most user and business value and cut out any that would add significant engineering time.

Untapped profile completion module

Focusing on profile completion. We decided a profile completion “helper” is the highest priority item on the page because having a more complete profile ranks job seekers’ profiles higher in recruiters’ search results. Asking this amount of information from users generally isn’t desirable, so we took inspiration from 23andMe’s research questions to ask quick, 1-by-1 questions, which makes filling out information more enjoyable.

Untapped full page dashboard

Pulling valuable elements together for a full page. The final page pulled in that profile completion helper, featured jobs, SMS opt-in, an ultra-light application tracker, refer-a-friend module, and a list of RSVPed events. With limiting engineering bandwidth, we reused existing components, like our job cards, as much as possible. After launching, we continuously evaluated the success of this page and each section within it.

Untapped profile completion logic

Post-launch improvements to profile completion. After launching, profile completion scores increased from an average of 56% to 92% for active users. However, due to engineering bandwidth, we didn’t  have time to create a profile completion helper for every field on the profile page. This led to user confusion; our support tickets of “I don’t know how to get 100% profile completion increased.” A few months after launching, we introduced levels of profile completion, explained what they meant, and showed users how to achieve 100%.


This project was an anomaly. While we usually have a more defined hypothesis going into a project, the openness of “Let’s give job seekers a more useful landing page” allowed us to test a variety of new hypotheses.

Ultimately, this new page was a huge success and exists (with some enhancements) today. It increased profile completion by nearly 40%, validated that featured jobs brought in significantly more applications, and proved our hypothesis that job seekers wanted some version of application tracking.