Sidelines started five years ago as “Student Sidelines,” an online and in-person service that empowered high school and college students to start their own side business.
Through market research, we saw a larger opportunity to focus on blue collar workers who were unhappy with their current work responsibilities, employment status, or income.
Create a new brand and simple landing page for Sidelines that brings the focus away from students and to a larger audience who wants to create a side business.
2 weeks, part-time (2021)
The new brand and website allowed Sidelines to pursue new revenue paths it hadn't before. Over the years, Sidelines has helped 100+ individuals start their own side business and navigate the challenges that come with it.