Camp Go Beyond
Branding for kids with intestinal problems
Inspired by the surroundings.
While parts of the camp have changed since its foundation in 2001, one thing stayed the same: the location. Camp Arroyo, found in Northern California's Livermore Hills, is home to the kids every summer. The logo showcases the six dorms that sit upon the hill laced with hiking trails, while also representing an intestinal track.
Most of the campers have strong dietary requirements and restrictions, but the camp is filled with nurses and doctors to ensure they're always safe and healthy. Since the kids don't have to worry about their health in this environment, the logo's first "e" was changed to lowercase to highlight that campers can "be" themselves.
Branding & Identity