Happy Cog
Playful illustrations for a new style


The Happy Cog branding graphics convey the company's playfulness in addition to their serious commitment to their work. These icons are used on proposals, pitch decks, company website, and other marketing material. To communicate their craftsmanship quality of work, an offset color – the Happy Cog yellow — was added to each illustration. This is complemented by lines of blue, the other Happy Cog brand color. Each illustration includes two line weights which help give the illustrations depth. 



Iconography, Branding & Identity